A website that’s not performing as well as it should be? Don’t worry! It happens to the best of us. To help you get your website on track, we’ve prepared this comprehensive guide on how to use key metrics to optimize your website and get it to perform well again. Along with the metrics, we’ve included actionable tips that you can use right away to improve your website. So sit back, enjoy, and let our guide to Core Web Vitals help get your website performing at its best again!
What are Core Web Vitals?
You need to know about Core Web Vitals if you’re a website owner. These are the three key metrics that Google is now using to measure the success of a website. Get them right, and you’ll be rewarded with better search engine rankings. Get them wrong, and you could see your website slipping down the rankings. Core Web Vitals includes page speed, mobile-friendliness and HTTPS. Google gives more weight to sites that meet these criteria, so it’s important for SEO and user experience. For example, a slow site will frustrate users who don’t want to wait on load times just to access the information they need. In addition, if people can’t find your site because they’re looking on their mobile device and it isn’t mobile-friendly, then there’s no chance for conversion. It’s worth investing in SEO services for small businesses so that you get ahead of competitors by meeting these standards first.
1) Bounce Rate
Bounce rate is one of the most important metrics regarding website success. A high bounce rate means people are leaving your site without taking action. Many things can cause a high bounce rate, but the most common are poor website design, slow loading times, and a lack of relevant content. Luckily, there are ways to improve your bounce rate. Start by analyzing where visitors are going on your site. Are they just bouncing back to the homepage? If so, you might want to check out Google Analytics and see if something on the homepage isn’t working properly. If you notice that they’re going straight to pages deep in your website, then perhaps you need more navigation or links at the top of your page or throughout the page, so users don’t have to scroll through pages before finding what they’re looking for.
2) Time on Page
Time spent on your website is an important metric to track. It represents how long a visitor spends on your site and is a good indicator of engagement. If your time on the page is low, it could mean that visitors are leaving your site quickly, which could hurt your business. You can do a few things to improve your time on the page, such as updating old content or making the content more interesting with better design. Another tactic you can use is asking yourself if there are any confusing aspects of your site. You may want to create tutorials or provide explanations in text form, so visitors know what they’re getting into before they read the rest of the page.
3) Revenue Per Visitor
As a website owner, you’re always looking for ways to increase revenue per visitor. And while many factors go into this, one of the most important is your website’s performance. If visitors can’t find what they need quickly and easily on your site, they’ll head elsewhere. That means you must measure your site’s performance to know where you stand. After identifying areas of improvement, work towards solving them with design tweaks or targeted content additions. With these three key metrics in mind, it’s easier than ever before to grow your business online! An SEO audit company will help you identify any areas of improvement and how well your current efforts are working for you.