Positioning is a multi-step, complex and very complicated process of improving the position of a selected website in the leading search engine Google. Usually most fresh websites start their adventure in the e-commerce industry in very distant positions, which usually generate no or very little traffic. Search engine optimization aims at obtaining the highest possible position for a selected key phrase, thanks to which the website may be visited by many more potentially interested internet users – explains us Portland SEO expert. However, you should know that this is a difficult and uncertain process. Many companies that perform this action are focused on quick results and at the same time risk getting many penalties from Google. What are they? The smallest is the lowering of a website’s position, and the biggest is its removal from the list. It is worth it to cooperate with competent non-positioners such as SEO services Seattle, who will implement Shopify SEO optimization strategy on your website.
Realistic expectations and possible effects count
As SEO services Seattle explains, SEO efforts or Shopify SEO optimization should be tailored to the type of industry you have chosen and its characteristics and popularity. If your store deals with cosmetics or clothes, getting a good, high position in search results can be quite difficult. Hundreds of other stores with the same or similar product range may have unlimited financial resources. Breaking through the maze of such results can be not so difficult as breakneck says SEO services Seattle market analytic.
It is completely different when your assortment is considered niche and not very popular, so the competition is very low. Then achieving a good position can be a simple as well as inexpensive task even for beginner SEO agencies, mentions Portland SEO expert.
What does this mean? It means that you should put SEO requirements in line with reality and expect achievable results, not impossible ones.
Effectiveness of Shopify SEO optimization efforts in practice
The effectiveness of Shopify SEO optimization efforts depends, among other things, on the professionalism and commitment of the chosen SEO agency and the number of actions already implemented with complete success. Beginners in the SEO industry may want to achieve too much, even unrealistic results in too short a time by using actions with a bad reputation among professional SEOs. Here it is worth mentioning link farms, which is considered by Google’s algorithm as a very bad practice. The effects of optimizing your site, for example for the phrase positioning Portland, may also depend on the amount of investment points out Portland SEO expert. If you plan to climb to the top of popular phrases, be prepared to allocate a relatively large budget for this purpose. It is not always profitable – sometimes one of the first five positions is enough to achieve the desired effect.